Quite a lot, according to the people at the Marketing Donut. Because of our brand name, some people understandably assumed we connected ‘’apps’’ for smartphones or tablets. This isn’t the case.

By ‘’apps’’, we refer to your business software applications, either installed on your computer or accessed via the cloud. Common examples are your accounting, CRM, timesheets, Point of Sale, ecommerce, email marketing or payroll software.

But ‘’ConnectMyBusinessSoftwareApplications’’ wasn’t very catchy and didn’t fit on our micro business cards, so we went with ConnectMyApps instead.

ConnectMyApps business card

Our business card: Hard to fit a long company name


We’d love to hear how other businesses came up with their company names, or fun stories about company names gone wrong, in the comments below.